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SEO is one of the most critical parts of any business, and the crypto and blockchain industries are no exception. SEO is even more critical in these industries because it can help you connect with your target audience and drive more traffic to your website. As a result, you can help you grow your business in multiple ways.
If you’re interested in learning more about how cryptocurrency SEO works and why it’s essential for crypto and blockchain businesses, keep reading!
SEO stands for “search engine optimization.” It refers to improving the visibility of a website on search engines like Google, Bing, Yahoo!, etc., so that people can find it when they search for something related to that site’s topic or niche. As a result, search engine optimization helps increase organic SEO traffic to your site.
It doesn’t matter what size company you are—if you want to succeed in today’s digital marketing industry, you have to be the best at digital marketing SEO.
If yours isn’t, you could miss out on many potential customers looking for exactly what your business offers.
With cryptocurrency SEO, you’ll be able to get more people to see your site when they’re looking up crypto-related terms—which means that you’ll be able to get more people interested in what you’re offering.
The technical side of cryptocurrency SEO is the most difficult, but it’s also the most important. You need a technically sound site to get more traffic.
Cryptocurrency-related websites are particularly challenging because most of them are relatively new, and there’s not a lot of data about best practices for building these kinds of websites.
So, what does that mean for you, as someone trying to get your cryptocurrency-related website ranked?
It means that you have to do some research and experiment with different techniques until you find something that works well.
Cryptocurrency website pages also often have poor technical crypto SEO. For example, they might have duplicate crypto website contents or broken links that prevent users from accessing their content altogether.
To optimize your crypto & blockchain website, you must understand what makes these sites vulnerable to poor technical blockchain SEO practices.
You must also understand the steps you can take to prevent this from happening again in future versions of your site’s codebase (if applicable).
When it comes to getting more organic traffic, there are two main factors that you need to consider: on-page SEO and off-page SEO.
On-page SEO is the work you do on your cryptocurrency website to make sure that you optimize it.
This includes choosing keywords, writing quality content and titles relevant to your target audience, doing keyword analysis, and formatting your cryptocurrency site to make it easy for bots to crawl through and index.
If you’ve ever had a friend trying out a new word processor for the first time, you know how frustrating it can be when they reformat everything by accident or change fonts randomly.
On-page SEO is like making sure your text editor has been set up properly so that it’s still easy for humans to read and optimize for search engines.
So how do you do on-page optimization for cryptocurrency websites pages?
The main aim of search engine optimization is to stand out from your competitors. Remember, all these crypto sites you compete against have the same products with the same goals, so it is survival for the fittest. Being fit here means that you have to be uniquely the best.
Conducting keyword research will give you the balance that gives your visitors what they want and keeps you as far as possible from the crypto keywords that your competitors are already using.
The good news is that there are several keyword research tools like Soovle, Jaaxy, and Google Search Console to help you get your target keywords and grow your cryptocurrency website’s organic traffic.
Once you know what people are searching for, it’s time to optimize your titles, URLs, and meta descriptions with those keywords.
We recommend keeping titles short (under 70 characters) and using relevant keywords whenever possible so that the search engine knows what kind of content it should serve up when someone searches for those terms.
Also, keep them relevant in that if you have multiple pages with similar titles, they should all be different enough that Google knows which one to associate with each search result.
Next up is content optimization, which means having unique titles and descriptions for each piece of content on your site, including keywords in these elements, and writing naturally-flowing sentences (rather than keyword stuffing).
It also means using headlines that are easily understandable by humans, meaning that your site has excellent visibility and ranks better on search engine result pages (SERPs).
UX and UI Optimization is arguably the most important step when optimizing any website.
It sounds like an acronym, but these two things go hand-in-hand: if users don’t enjoy using your site or feel like they can’t find what they need quickly enough, they won’t stick around for long—and neither will their potential customers. It all touches on your crypto website structure, translating to the user interface, font sizes, and orientation.
It refers to how you can build up links from other sites back to yours. These include guest posting on other blogs or commenting on relevant subreddits.
You can even write about other people’s work if it’s relevant enough—just make sure they give permission!
The following optimization strategies will get you quality crypto SEO traffic;
The first effective SEO strategy is link building which is one of the best blockchain SEO strategies, as it’s essentially free crypto advertising.
If you have a good product or service, find bloggers in the cryptocurrency industry who might be interested in writing about it and offer them exclusivity.
If they don’t agree to link building, at least ask them if they can mention your brand or product somewhere on their website (like in a blog post).
Content clusters are groups of pages that relate and share similar keywords and phrases.
For example, suppose you’re a crypto exchange. In that case, you could create content clusters like: “How to Use Cryptocurrencies”, “How to Buy Cryptocurrencies”, “Best Cryptocurrencies”, etc., which all focus on helping potential customers with specific problems or questions they might have when learning about or using cryptocurrencies.
Create internal links within those clusters so that visitors can easily navigate within your site without having to search for other pages manually; this helps improve usability and cryptocurrency SEO rankings because Google sees repetition as evidence of relevance!
Linking pages ensures that visitors of your crypto site can easily navigate from one page to another without leaving their current page or through a separate browser window.
A good rule of thumb is that every page should have at least one link back to its homepage or parent page. It helps with SEO by suggesting that people can easily find what they’re looking for on the site without using extra effort or clicking too many times before arriving at their desired destination.
Beyond content creation and online promotion, consider doing some paid advertising or investing in other marketing campaigns such as press releases or PR outreach.
Paid social media ads are a great way to get people interested in your content or product, but another option is influencer marketing if you don’t have the budget.
In this case, an influencer would share their content about your brand or product with their followers, who may then click through and visit your site.
However, it is important to note that cryptos are complex and constantly dynamic, which has prompted top platforms like Facebook and Google to impose strict policies for anyone promoting crypto-related products and services.
Some of these policies, like those touching on paid advertising ban, seem avoidable but violating them may have severe consequences for your site.
Some crypto SEO tactics are not recommended or are dangerous to perform on a crypto website.
There are a few reasons for this. The first is that search engine bots are not as familiar with blockchain and crypto technology as they are with other sectors of the economy.
As a result, optimizing your content with more traditional SEO methods meant for the bots can be challenging, which means that you will not rank as highly in search results.
The second reason why some crypto SEO tactics are not recommended for cryptocurrency websites is that some of them can be dangerous to perform on a crypto website.
For example, some companies use black hat SEO techniques such as spammy links, keyword stuffing, and cloaking.
These can get your site penalized by Google and other search engines, which means that you won’t be able to rank anywhere near where you want to be if you use these tactics!
In addition to this, some of these strategies might make it appear that your site has been hacked or compromised somehow, which will lead people who want to buy crypto from you to think twice about doing so.
At times you get busy, and you do not get time to optimize your crypto website yourself. Or you just do not have the skills to do it.
When this happens, we recommend hiring professionals to do it for you. The only hurdle comes in choosing the best company for the jobs. Here is how to do it;
The first thing you need to do is research and find out if they have experience in the cryptocurrency market. You can do this by checking out the company’s website or even asking around on social media.
If they have been in the crypto business for a long time, then the chances are that they will be able to provide you with the kind of services that you want.
Another thing that you should look into is whether or not they have the tools needed for doing this kind of work. This means knowing what kind of software they use and how many employees they have working at any given time.
This will tell you whether or not they have enough resources available for working on projects like yours and other projects that may come up at some point during your relationship together (which could happen over time depending on how well things go between us).
These two things will help determine whether or not this company is right for you, but there are still others out there that you will need to check before making any final decisions.
At SEO.Forex, we offer everything you need, including SEO services for NFT, DeFi, ICO/Token Sale, P2E, Exchanges/DEX, Crypto Signals Services, Crypto Brokers, Crypto Wallets, Web 3.0 projects and many more.